Tuesday, April 02, 2013

T.V. Animation Rankings

Animation still earning its way on the small screen.

... Across March 2013, Cartoon Network ranked #1 among television networks for both Total Day and Early Evening Prime (7-9 p.m.) delivery of boys 9-14. Cartoon Network also ranked as March’s #1 television destination for boys 6-11 and 9-14 (among all TV) on Monday and Thursday nights (7-9 p.m.).

The network’s original animated series Adventure Time (7:30 p.m.) scored as the #1 television program among all boys 2-11, 6-11 & 9-14 on Mondays. Similarly, original animated series Regular Show (Mondays, 8 p.m.) ranked #1 in its time period among all boy demos across March, while original series MAD (8:30 p.m.) ranked #1 in its time period among boys 6-11.

March new episode premieres of the DreamWorks original animated series Dragons: Riders of Berk (Wednesdays, 8 p.m.) propelled the series to rank #1 in its time period among boys 9-14. ...

And of course Adult Swim is doing well ...

... Throughout March 2013, Adult Swim’s Total Day delivery performance ranked #1 on basic cable among adults 18-24, 18-34 & 18-49 and men 18-24, 18-34, & 18-49. Compared to March 2012, Total Day delivery grew significantly among all target demos ...

... which explains why Fox hired away A.S. execs to create their own Animation Domination clone on late Saturday nights. Fox is the one conglomerate other than Disney that has made animation of all kinds a priority.

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